Evidence-based practice is where science and experience converge. True evidence-based practice (EBP) only occurs through the integration of research, experience, and individual needs and preferences. The totality and weight of the research inform our actions and keep us accountable. Experience shapes our practice. Respecting individual needs and preferences ensures sustainability.

The fact is, change is hard—and that’s OK. We support people to find meaning in what they want to achieve and to develop the nutrition, training, and lifestyle adaptation skills (such as mindset and outlook) they need for success. Progressive, strategic changes and valuing “progress over perfection” add up to sustainable skills which lead to life-changing health and body transformation—that lasts.

We don’t want people to have big muscles but small lives, or to “look good” but feel awful inside. We want to support people to feel and function well in all aspects of their lives. We recognize that the physical dimension of health—how someone looks or how much weight they can lift—is only one small part of a truly healthy, meaningful, and satisfying life. Our aim is to empower people to change their mindset about who they are and what they can do.

People with a growth mindset embrace challenges, persist in the face of obstacles, and see failure as an opportunity for growth and learning. A growth mindset is highly relevant to fitness and health because it can greatly impact a person's ability to make positive changes in their physical and mental well-being. Someone with a growth mindset might view a setback in their fitness journey, such as missing workouts or unplanned indulging in junk food, as a temporary setback that they can learn from. By focusing on growth and improvement, rather than perfection, a growth mindset can help you feel more satisfied with your progress and accomplishments.