Welcome to

BARBELLS
& PLATES

The Art and Science of
Fitness and Nutrition Coaching

Hello

I'm Dominic. It's nice to see you here!

There’s a belief that “coaching” equals giving someone a plan and telling them to find a way to stick with it.

Unfortunately, that approach simply doesn’t work—not for the real, lasting results people truly want and deserve.

Our client-centered coaching process is led by a collaborative relationship to develop your autonomy and competence so you can become the captain of your own ship and navigate your fitness & health sustainably.

Now it's YOUR turn.

Team Members

THIS IS OUR COACHING FAMILY (NO PUN INTENDED).

Pre- and postnatal Coach

Valentina Velandia

My mission is to support you in building a healthy relationship with food and feel strong, confident and capable in your body. It’s time to invest in yourself, for a fulfilling future for you and your family.

Master in International Relations and Diplomacy, International Institute in Geneva

Massachusetts Institute of Technology, Leading From the Emerging Future

Certified teacher by the Swiss Federation for Adult Learning, SVEB

Certified Pre-and Postpartum Personal Trainer, Girls Gone Strong Academy

Lactation Consultant, La Leche League International

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Head Coach

Dominic Stoeckler

My coaching philosophy is to train my clients so well that they don't need me, but treat them so well that they want to stay! Keep it simple and master the basics. Complexity needs to be earned.

MBA, Nanyang Technological University Singapore

Postgraduate studies in Medical Innovation at Stanford University

Postgraduate studies in Genetics at the Institute of Science and Technology, TUM Asia

Certified Women's Coaching Specialist, Girls Gone Strong Academy

Henselmans Certified Personal Trainer (Magna Cum Laude), National Board for Health and Wellness Coaching

MNU Certified Nutritionist, MAC NUTRITION UNI

Certified Performance Specialist, EXOS

Certified Flywheel Trainer, EXXENTRIC

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President of the board

Ambrosia

All major decisions have to be approved by me. Don't let my cuteness fool you about my grit. Want proof? Check out my workout.

Qualification: Streetsmart and curious :)
Favorite exercise: Push-up (on daddy)
Favorite meal: Pancakes

Our Approach

SIMPLE ACTIONS. DRAMATIC IMPACT!

Our approach to coaching focuses on developing sustainable habits, behaviors, and mindsets that will allow you to maintain your health and wellness goals over the long term.

First, we identify what you want to achieve, and why you (truly) want to achieve it. Then, we craft a customized strategy for your fitness goals that take into consideration your unique circumstances, values, lifestyle, and, ultimately, what you are ready, willing, and able to do.

Truly Evidence-Based Practice.

Evidence-based practice is where science and experience converge. True evidence-based practice (EBP) only occurs through the integration of research, experience, and individual needs and preferences. The totality and weight of the research inform our actions and keep us accountable. Experience shapes our practice. Respecting individual needs and preferences ensures sustainability.

Progressive Behavior Change = Sustainable Results.

The fact is, change is hard—and that’s OK. We support people to find meaning in what they want to achieve and to develop the nutrition, training, and lifestyle adaptation skills (such as mindset and outlook) they need for success. Progressive, strategic changes and valuing “progress over perfection” add up to sustainable skills which lead to life-changing health and body transformation—that lasts.

Transform Lives, Not Just Bodies.

We don’t want people to have big muscles but small lives, or to “look good” but feel awful inside. We want to support people to feel and function well in all aspects of their lives. We recognize that the physical dimension of health—how someone looks or how much weight they can lift—is only one small part of a truly healthy, meaningful, and satisfying life. Our aim is to empower people to change their mindset about who they are and what they can do.

Adopt A Growth Mindset.

People with a growth mindset embrace challenges, persist in the face of obstacles, and see failure as an opportunity for growth and learning. A growth mindset is highly relevant to fitness and health because it can greatly impact a person's ability to make positive changes in their physical and mental well-being. Someone with a growth mindset might view a setback in their fitness journey, such as missing workouts or unplanned indulging in junk food, as a temporary setback that they can learn from. By focusing on growth and improvement, rather than perfection, a growth mindset can help you feel more satisfied with your progress and accomplishments.

Our Principles

Consistency over time is what leads to progress

Do what you can sustain. Do you want a short-term fix or a lifestyle?

Keep things as simple as possible

Focus on the basics. Simple = sustainable = transformational.

Use progress data to drive decisions

This removes the guesswork and emotional decision-making.

There are no shortcuts or magic pills

The quickest path to your goal is to do things right in the first place.

Don’t force yourself into a “named” diet

There are plenty of foods that fill your needs, preferences, and ethical concerns.

No pain. No problem

Train hard but also intelligently. Protect your body from injury with smart training methods

Ready To Make A Lasting Change?

Get in touch today at hello@barbellsandplates

or learn more about our signature programs.

Learn More